Is 3 the magic number that will topple iTunes?

I imagine that allot of you will be familiar with the mobile network 3.
The 3g network and first mobile network to offer mobile video calls (although for some reason that ive never been able to work out, some of their phones didnt do video calls).
You may however, not know that 3 offers a music download service that is gaining increaing popularity and is the second largest music download source that is only surpased by Apples iTunes.

3 claim that in April, they took 17% of the UK market for digital music.
Not bad for a network that have been dogged by allot of critismn in the past.

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